(As a "How To" blog you will want to start with the first post and work your way up to this one)

Communication

During the campaign you will want to stay in communication with the people who have already pledged and those who are considering pledging. Kickstarter makes this easy by clicking the Post Update button. This will allow you to post a message, video and or pictures. You can do this as often as you like but remember, if you do it too often you will lose your audience. Nobody is as interested in your project as you are. That is just the plain true so keep people informed but don't send out daily blasts. Send them when you really have some exciting news or have made a major milestone with the project. These updates can be done during as well as after the Kickstarter campaign has closed. The after ones can be about awards, pics of the final project or just a huge thank you for all the support.

People have the ability to send you messages through the Kickstarter website. Be sure to answer them asap. Often they are inquiries about the rewards, the project or simply well wishers. If you respond quickly it will give them confidence in your ability to complete the project!