(As a "How To" blog you will want to start with the first post and work your way up to this one)

Statistics

Kickstarter provides some simple statistics that you can use to track your project. The stats can be found by clicking the Dashboard tab. On this page they offer stats for your Funding Progress, data on where the people are coming from (Facebook, other sites, search etc) and Video Plays. Using the stats you can determine where the people who are pledging are coming from. If they are from outside sites, do your best to encourage more from there. If you are putting a lot of time into another source but people are not using it, stop putting your energy there and work to support where they are coming from!

If people are not watching your video all the way through Kickstarter will tell you. If you are not making your goal you might just have to re-work that video. The video really does make a difference.